Yi-Chun Ou

Professor Yi-Chun Ou is currently serving as an Associate Professor at the Institute of Service Science, National Tsing Hua University, Taiwan. With an extensive academic background, she obtained her Ph.D. in Marketing from the University of Groningen, the Netherlands, and a Research Master's degree in Sociology from the same institution. Additionally, she holds a Master's degree in Adult Education from National Kaohsiung Normal University, Taiwan, and a Bachelor's degree in Business Administration from National Cheng-Kung University, Taiwan. Throughout her career, she has held positions as an Assistant Professor at the University of Leeds and the University of Surrey in the United Kingdom, focusing on marketing and retail management.
 

In terms of research, Professor Ou's interests lie primarily in marketing strategies, advertising effectiveness, and multi-channel effectiveness. She has published numerous peer-reviewed publications and has been involved in various research projects. Additionally, she actively contributes to academic service, serving as a representative for the library and engaging in other academic endeavors.